CHICAGO INTERACTIVE MARKETING ASSOCIATIONS (CIMA)
In June of 2020, I was brought on as a creative consultant by a friend who heard I was looking for a side project that appealed to my need to create for a cause outside of my own. An interactive marketing association I'd never heard of wasn't exactly the opportunity I had in mind, but it ended up being some of the most rewarding and fulfilling work I've done over the past few years.The project started as a wholesale rebrand and repositioning. After rebranding the organization based on its new positioning as a more inclusive, diverse, equitable and purpose driven service to the Chicago interactive (see: digital) marketing community, I was brought on as a boardmember and the brand's Creative Director.
NEW LOGO
Since then, I have been instrumental in establishing a new look and feel, brand guidelines, brand voice, created all of its social media content up to this point and am currently in the process of redesigning their website to reflect the new branding/repositioning. Below is the work I have been responsible up to this point. You can visit the newly redesigned site at the link below: https://chicagoima.org/ (I should note that the site design has changed a bit since I left)
NEW LOGO
OLD LOGO
New Homepage
Brand Relaunch Tease Social
Brand Social
CONTENT CREATION
After working for a couple of shops and brands who had a need for in-house editing and content creation, I took it upon myself to teach myself Premier and a bit of After Effects. Here's a couple pieces I had fun making/editing and tracking/remixing music for.
"Made It" is an homage to my favorite
brand. The one with the three stripes.
The piece is set to Cedric Burnside's
"We Made It". A choice I made to set toneand speak to the essence of the brand and its part in sports and fashion culture.
Adidas is the eponymous brand of the
inspired spirit. It outfits and influences
almost every major tenet of pop culture
and even a few subcultures.
They hit a personal note with me a while ago with their "Creators" campaign and have stayedstuck ever since. As do any brands who actively enable, empower and provoke creation and the creative spirit.
"Slash and Burn" is a music video I made completely out of stock film. The name is derived from slash-and-burn agriculture. An age-old farming method that involves the cutting away the unnecessary and harmful and burning it to ashes to make way for healthy growth. A theme that resonates deeply in my life.I remixed Patsy Cline's "Walkin' After Midnight" to accompany and set the piece's tone.
DIVERSITY, INCLUSION & BELONGING
LEADERSHIP TEAM
My time on the Diversity, Inclusion & Belonging (DIB) Leadership Team at C-K gave me a sense of deeper purpose past making work that connects with people. Being instrumental in transitioning their agency culture into one that is more inclusive, diverse, equitable and values empathy and compassion for one another is not a privilege I took lightly. I invested a lot of myself into creating social content and driving content creation, but the work I valued most was the work I did on myself because of my involvement with this group. It put me in a position to have some tough and necessary conversations with co-workers and friends/family outside of work, learn more about my own inherent biases and adapt the way I approach situations at work that are better served by response rather than reaction. Below is some work that came out of all this.
Describe your image
Describe your image
Describe your image
Of course we made it happen.
We're not wild animals...
This series was a privilege to design, but the gravitational pull of
the Derek Walker post was a bit stronger for me personally as he
is someone in our industry who I have a great deal of reverence for. Up until our conversation with him, I had only heard him speak in the many interviews and podcast he's graced with prolific honesty, intuition and wisdom.This much I now know is true,if you get the chance to talk with this man; do yourself a favor and listen more than you talk. You'll be a better person and professional for it.
For National Hispanic Heritage Month, we created a multimedia, multi-sensory experience focused on amplifying the perspective, voices and craft of Hispanic and Latinx communities under the title of VIVA VOZ ("Long live the voice").
I worked with our DIB group to name the event and put a lot of time, energy and consideration into designing the branding and and a look/feel that would link all the work together, designed posters for a virtual concert and listening party from two prominent and talented Latinx artists, designed a website for a tasting menu where C-K employees could order directly from Latinx and Hispanic-owned restaurants as well as a recipe share collection. I am by no means qualified to represent the Hispanic/Latinx perspective, so I researched, implemented and informed the overall design treatmentand language with Latinx art and design sensibilities in mind.
Our DIB group took an inventory of some of the most prominent Latinx and Hispanic-owned restaurants in both the Chicago and Milwaukee markets where C-K has offices, reached out to those restaurateurs and asked fortheir permission to put their food and restaurant on our list and for any recommendations of dishes they would like represented on our menu.Those dishes and restaurants are represented on the menu to the left. If you'd like to check the website out or order from one off these restaurants the website is still live and can be found below:
Below is the cover of the recipe share book. All recipes came from C-K
employees and their families. Not sure if I have clearence to share, so I didn't.
For Pride Month, I got the the opportunity
to make some illustations of some of the
agency's personal LGBTQI+ heroes and icons. We also provided a short description and insight into those icons.
The illustrations were informed by each icon's work, life and impact they've made in the community.
Featured heroes:
Lena Waithe
(Actor, Writer, Producer, Entrepreneur, Goddess,LGBTQI+ activist)
Kodo Nishimura
(Monk, makeup artist and
LGBTQI+ activist)
June Jordan
(Poet, Essayist, Teacher,
LGBTQI+ activist)
Margaret Cho
(Standup Comic, Actress, Fashion Designer, Author, Musician,
LGBTQI+ activist)
PERSONAL ART X DESIGN WORK
This a small collection of my own art and design. Not seeking fame, just to get my creative
ya-ya's out. If you happen to be creepin' and work for the MoMA though...you know what to do.
The rest of my art stuffs can be gawked at on my personal artwork site — https://www.howler-creative.com/
Describe your image
Describe your image
Click image to view whole damn thing
